Aberdeen ambassador programme boost to North East business tourism

The Aberdeen Ambassador Network (AAN) is set to expand, adding new members at a reception in the city’s Malmaison Hotel, 30 November. The event builds on the work undertaken by ambassadors in the region’s business tourism industry.

AAN lead partner VisitAberdeenshire understands the benefits of working with ambassadors in industry and academia and believes there is potential to expand the programme.

Jenni Fraser, business development manager at VisitAberdeenshire (pictured), says: “When people think of business tourism in the North East, they often think only of the energy industry – but our ambassadors work across a wide spectrum of fields, and bring an incredible variety of events to the region.

“By expanding the Aberdeen Ambassador Network, and providing ambassadors with all the tools they require to hold a successful event, we will make it easier for international associations and organisations to bring their conferences, meetings and exhibition to Aberdeen and Aberdeenshire.”

One ambassador who has used his work at the University of Aberdeen to bring numerous conferences and events to the region over the past 10 years is Professor John Watson. These events have included the European Optical Society 2012, 3DTV 2013, EurOCEAN 2007, and IEEE Oceans 2007 and 2017 conferences.

Professor Watson says: “Organising major international conferences requires support and experience, and the Aberdeen Ambassador Network is incredibly forthcoming with both.

“It is encouraging to hear that the AAN is actively looking for new ambassadors, as Aberdeen and Aberdeenshire have so much to offer and we are currently just scratching the surface. By regularly communicating with colleagues and partners around the world, we can continue to bring international conferences and events to the region.”

The Aberdeen Ambassador Network is a partnership between VisitAberdeenshire, Aberdeen Exhibition and Conference Centre, University of Aberdeen, Robert Gordon University and the James Hutton Institute.

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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