Zoe Watts has joined specialist caterer Vacherin as commercial director. She replaces Vacherin co-owner Phil Roker who moves into the managing director role.
Watts’ appointment completes a senior team restructure that Vacherin first outlined six months ago. She will be charged with leading all sales, marketing, and internal and external communications at the company.
In March Vacherin reported that turnover had risen by 8.8% and broken the £15m barrier for the first time – up 38% in the last three years.
Other changes in the senior management team at Vacherin include Mark Philpott becoming chairman and Sam Feenan joining as head of finance under executive finance director Clive Hetherington.
The company remains 100% owned by Philpott, Hetherington and Roker.
Before joining Vacherin, Watts held senior catering, operations and events positions in contract catering and at venues such as The Natural History Museum, four Tate Museums (Modern, Britain, Liverpool and St Ives), and The Royal Society of Arts.
Watts said of her appointment: “It’s an honour to be joining a business that is setting a pace that competitors need to match. I can’t wait to get started.”
Roker added: “Zoe completes our new senior team, so this is an exciting time for us. She will ensure we maintain the highest service standards; have best-in-class societal and environmental policies; and enjoy commercial success all at the same time.”