Zibrant opts for the Ultimate Driving Machine

Event management agency Zibrant has been appointed to deliver five international incentive travel programmes for BMW following an extensive and rigorous tender process.

Zibrant will arrange travel experiences for high performing BMW staff, including a trip to Vietnam for 60 sales managers in February 2017.

The agency will also deliver a travel programme for 16 heads of business to Finland in March 2017, followed by a special five day joint after sales trip for 40 BMW and Mini employees to Shamwari Game Reserve and Cape Town and in April 2017.

Mark Rose, strategic client director at Zibrant LIVE!, said in a statement: “As a team, we set out to create incentives that inspire, engaging directly with our guests to build experiences that live long in the memory. We are thrilled to have been appointed by BMW and look forward to working with them to deliver a successful programme of events that recognise and reward their high performing colleagues.”


Martin Fullard


Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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