Sustainable Events Summit announces November date in London

The Founding Partners of the Sustainable Events Summit (SES) – Smyle Group, Positive Impact, Sustainable Events Ltd and Rachel Ley Consultancy – have announced that the 2016 live Summit will take place on 21 November at 30 Euston Square in London.

For the past three years the annual Summits have been at the forefront of the drive towards greater event sustainability.

The Summits have also sought to encourage real action that would allow event professionals to adopt the very best management practices.

Global brands attending and supporting content have included Coca-Cola, Barclays, Unilever, Schroders, BBC, Goldman Sachs, and L’Oreal UK, as well as leading agencies, venues and suppliers.

The Summits have been endorsed by the former Mayor of London, Boris Johnson MP and Culture Minister at the time of the inaugural summit, Hugh Robertson MP, as well as Nick De Bois, chair of the All Party Parliamentary Group for Events who championed the role of sustainability in the government’s understanding of the future of events.

This year, in a change to the Summit’s format, a major thought-leadership research project is being undertaken by not-for-profit sustainability specialist Positive Impact. The findings, which will have canvassed 100 top global brands to gain a greater insight into their understanding of sustainability, will be unveiled exclusively at the Summit in November.

This new direction has gained the support of Executive Partners Banks Sadler, Showslice and Fresh Group; Research Partners ExCeL London, Fisher Productions, drp and Smart Group and Summit Sponsors the NEC, Melia Hotels International, Camm & Hooper and Crowdcomms.

Most recently, global experience specialists GES and International Confex have also joined as a Research Partners and leading industry magazines Access All Areas, Conference News, Exhibition News, Exhibition World and Conference & Meetings World have added to the impressive list of 2016 supporters as Principal Media Partners.

Announcing the Summit dates, Rick Stainton, MD of Smyle Group said: “A key objective of this year’s Sustainable Events Summit is to find out what brands are doing from a product marketing perspective and its alignment to their sustainable approach to business. The key discussion is then how our industry can support them in activating this through live events to their internal and external audiences. On the whole there is still a major difference between these two approaches, and the Summit is dedicated to understanding the issues around this. We want this year’s event to help the industry offer their corporate clients real solutions that will close the knowledge gap.”

Supporting this, International Confex event director Liz Agostini said: “What matters to event professionals, matters to us, and sustainability remains a major talking point for our visitors. Our partnership with the Sustainable Events Summit means we can support the important message of the event whilst bringing some of the flavour of it onto the Confex show floor.”

Patrick Howells, MD of fresh added: “Sustainability is something we’ve always felt strongly about at fresh. It’s part of our DNA. We were the first agency of our size outside London to be ISO 14001 accredited and are committed to looking for new ways to further minimise the environmental impact of our clients’ events.”

James Rees, executive director, ExCeL London said: “ExCeL London is 100% committed to tackling the challenges of sustainable development and operating as a responsible corporate entity. We feel it is important to continue to play our part in supporting the industry’s ambition of becoming more sustainable and sponsoring the Sustainable Events Summit is one of the ways in which we demonstrate this. We look forward to participating in the debate.”

To be among the first to hear the Sustainable Events Summit research findings, book your tickets now at www.sustainableeventssummit.com.

By booking now, and using code GSESEARLY, you will benefit from an Early Bird ticket offer of £130 + vat instead of the standard ticket price of £160 + VAT.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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