West London-based Pure Events has announced the appointment of head of the Event Marketing Association (EMA), Richard Waddington (pictured), as chairman.
Waddington has been consulting Pure’s founder Charlotte Wilson for the past eight months on business strategy.
Wilson first met Waddington at Confex and have kept in touch since.
Waddington sold the majority of his shareholding in First Protocol (recently rebranded ‘FIRST’), the agency he started back in 1996, in 2012 and has subsequently remained closely involved with the events industry. He has been advising and investing in small businesses within the MICE sector, such as micebook.com, and started an event related investment group ETIG (event tech Investor Group).
Waddington says that, having successfully weathered the market crash of 2007-8, the team at Pure Events has grown the business significantly.
“I see great potential in Pure Events and believe that the growth has so far been down to Charlotte’s strong client relationship skills, creativity and drive”, Waddington adds.“We now have a highly competent team on board, spearheaded by Milo Gabric as operations director (formally head of experiential at Rolls Royce). There are great client relationships with repeat business and, most importantly, a strong balance sheet to allow us to invest and grow.”
“I am so proud of the team we have brought together at Pure Events”, says Charlotte. “Richard and I have always worked well together, he is an inspiration to me and has helped me to find the right people to drive the business forward in the right direction. Together I believe we can achieve great things in the future, and look forward to this next wave of the strategy and focus.”