By Rory Ross Russell, co-director of the Global Conference Network (GCN)
There’s no doubt that Team GB’s amazing successes in Rio, both in the Olympics and Paralympics, have spurred the country on to walking a little taller, puffed with pride. I’m sure we all shed a tear or two and caught a lump in the throat at watching our athletes strive, sweat and push themselves to be the best that they could be, resulting in what has been hailed as our best games ever. Achieving amazing results like that only comes through consistent dedication to training, perfecting techniques and constantly looking to improve performance.
Why do athletes do this: Because they want to win, to succeed and to be the best. Competition drives them to excel, resulting in phenomenal achievements.
In the events world, we might not be pounding the pavements in training for our next marathon, but we are always competing for business, for new customers, for market share and to attract the best talent. There are of course industry standards and accreditations we can aim to achieve, all of which help to keep service and performance standards to a high level. However, there’s nothing quite like pitting yourself against a rival to see how you stack up. Athletes are happy to get a personal best, but will often prefer to see how they compete against their peers. The same goes for those I would describe as ‘the brave’ in the events world…
When it comes to the events industry, one area where we can compete and the results are clear for all to see are industry awards. People sometimes have mixed views on industry awards and their merits, but there’s no denying that a little competition can make a big difference to how you or your business perform throughout the year.
We run a series of awards and see many entries time and time again, with the next round being the London Venue Awards. What is clear is that those who adopt a competitive, winning approach as part of their working ethos are better positioned to perform well. Having a competitive mentality changes your approach; when you know that your industry peers may put your work under the spotlight, suddenly things suddenly get a little sharper in focus, more pertinent shall we say.
Putting yourself or your company out there to be judged takes courage and any organisation or individual willing to do that should be commended. It’s only by striving for better that we can continue to improve.
So as the finalists for the London Venue Awards line up for the results in a couple of weeks’ time, we salute their efforts and wish everyone the best of British!