By chief ideas officer at RefTech, Simon Clayton
Over the last 20 years we have seen a shift in the way that information is distributed. Gone are the days of digesting news from a daily newspaper or watching the evening news on TV; we are bombarded with information all day from lots of different sources.
The rise social media and blogging means there is an increasing number of places to pick up industry trends and opinions. These are sometimes presented as news but there also seems to be far less accountability than in other media.
Search for ‘event tech’ and you will find a deluge of blogs written by so called experts (me included…) and many of them proclaim all sorts of things that have no substance behind them, or lack the research to back up their claims. I do check the source of things I read and, more often than not, those ‘facts’ have no evidence that I can find.
I read a post claiming that a particular technology is “making headway for events” but my immediate thought was “says who?”. There was no evidence for this statement in the post so my guess is that vendors trying to sell to organisers are the only people making those claims and proof of the claims isn’t important.
As Abraham Lincoln once said “Don’t believe everything you read on the internet.”