Love2shop Business Services, the corporate division of Birkenhead-based £385m turnover Park Group, has acquired brand engagement specialists Fisher Moy International Limited (FMI), in an all-cash deal. The sum is undisclosed.
FMI managing director and veteran incentive travel specialist John Fisher, who sold P&MM (previously Page & Moy Marketing) in 1999, said: “Love2shop is one of our most respected clients. They had previously asked us to devise an online engagement platform for their many corporate clients. After a few months it became apparent that we could offer their clients a much broader engagement service than the provision of rewards alone, so a closer type of co-operation was discussed.”
Chris Hartley, director of Love2shop Business Services added: “The synergy between the two businesses made this acquisition an easy decision all-round. With our market-leading consumer reward technology combined with FMI’s strategic alliances with its client base we can now offer an end-to-end engagement boosting service for any business that wants to improve its relationship with customers and employees.”
FMI will remain in Chilton, Buckinghamshire and will initially continue to operate under the existing brand in order to spearhead Love2shop’s engagement services expansion and act as a local base for clients in London and the Thames Valley.
Image: John Fisher, left, with Park Group CEO Chris Houghton