London’s says ‘Hallyu’ in October

By Ramy Salameh

Galvin at Windows, the restaurant that sits atop the London Hilton on Park Lane, is offering a Korean-inspired menu during the month of October.

For the second consecutive year, head Chef Joo Won has created a masterpiece Korean fusion menu for diners. This time around there will be a pop-up photographic exhibition within the restaurant, under the theme ‘Korean Wave – a mix of old and new’.

The images portray the delicate, ceremonial, modern and quirky side of South Korea. Korean cuisine has been one of the headline acts of ‘Hallyu’ – the contemporary wave of Korean culture.

Joo Won describes his menu as “a Korean menu based on French cooking methodology and technique using English and European ingredients”. What makes each plate taste Korean in flavour is ‘Jang’ (which is soy fermented sauce or paste) such as Ganjang, Gochujang, Doenjang and Sesame, which regularly form the base ingredient in Korean cuisine.

In the past few years that Korean cuisine has made it onto the menus of some the best and most innovative restaurants worldwide. The key to the rise in popularity is the fermentation in much of Korean food processes and the health-giving properties that this provides, coupled with the incredible smorgasbord of recipes and flavours the cuisine can produce.

Joo Won says: “I think Hallyu has helped spread the awareness of Korean food within the UK and now many customers are aware of some signature dishes such as Kimchi, Bibimbap and Bulgogi, but still the knowledge of the food is not very deep.”

The Korean menu available at Galvin at Windows during October will provide customers collateral.

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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Paul Colston

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Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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