Global brand experience agency Jack Morton Worldwide has appointed Christopher Butler (pictured) as the new director of its content studio. He will lead the company’s content marketing offering and be based in the agency’s London office. The appointment is effective immediately.
Butler joins Jack Morton from Gyro, London, where he held the role of head of film and creative content.
With 13 years’ experience in the industry, Butler has held lead creative roles with several agencies and has worked with brands including Dunhill, Lucky Stripe, Adidas, Shell, P&G, Bacardi and Sony Ericsson.
Mike Kunheim, MD Jack Morton Worldwide, London, said: “Christopher not only lives and breathes film content, but is an industry leader with a thirst for innovation and a groundbreaking ambition for brands and their content marketing campaigns. We are thrilled to welcome him to the team and look forward to creating extraordinary work together.”
“Content marketing and brand experience are natural partners; and as technology continues to surge ahead, particularly in the fields of AR and VR, the opportunities opening up in these fields are truly game-changing for brands,” says Butler.