fresh goes pink for a great cause with M&S

Creative events agency the fresh Group has helped deliver Sports Day in Hyde Park on behalf of one of the agency’s longest standing clients, Marks & Spencer.

M&S has teamed up with Breast Cancer Now to raise awareness of the prevention of breast cancer. Just 30 minutes of exercise a day can help to cut the risk of breast cancer by up to 20% and M&S wanted to communicate this message in a visually impactful and engaging way.

fresh produced the high-octane event, which saw over 100 participants arrive in Hyde Park for a dance class with former Strictly Come Dancing winner Karen Hardy.

Each participant enjoyed a 30-minute dance class, along with a complimentary T-shirt and M&S lunch. The participants were also joined by the 7 ladies who are currently fronting M&S’ campaign throughout October and have all been affected by breast cancer.

M&S’ target is to raise £13m over the next five years to support Breast Cancer Now and, to help reach this goal, 10% of all activewear sales in October will go to the charity.

fresh also produced a roadshow of Macmillan coffee mornings in M&S cafés across the UK. The highlight of these events was in Kensington where M&S ambassador Joanna Lumley attended to draw attention to the cause.

The fresh team developed the creative and branding for the events and delivered full technical production and on-site support.

Fresh MD Patrick Howells, commented: “We are delighted to have delivered such inspiring events for M&S, which have drawn attention to these magnificent causes. We are looking forward to helping M&S achieve their fund-raising targets.”

M&S head of brand campaigns and events, Duncan Morris added: “As our business continues to support these fantastic causes, it’s so important that our customers are not only aware of the measures they can take to improve their own health and lifestyle but are also inspired to make a difference by donating and getting involved. Events such as these continue to highlight M&S’ dedication to achieving our fund-raising targets and we look forward to building on the success of the campaigns over the coming years.”

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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