Bath-based international media and events group Future Publishing has announced what he calls “significant changes” to its management structure.
Along with the recent appointment of Julian March as managing director – Media, Future has restructured its organisation to create two new divisions. By introducing Media Services and B2B divisions, Future says it hopes to capitalise on market trends and move into untapped territory on a global scale.
The MD of Media Services Claire MacLellan joined Future, having spent 10 years working for Fitness First, where she was responsible for international franchising along with the strategic delivery of the group’s vision as global head of business development. She has spent the past six months at Future as product and strategy director.
“As we have evolved Future’s strategy, one thing has become increasingly clear: we have two different propositions in the market,” says MacLellan.
She adds: “We’ll delve into opportunities to franchise our digital brands in non-core markets, and make possible the franchising of our major events.”
Ben Greenish also joins Future to steer the organisation towards the huge potential in their B2B portfolio as managing director – B2B. The appointment comes on the back of Future’s recent acquisitions (Noble House, Blaze and Imagine).
Greenish has a 20-year career in B2B in various media companies, most recently ex EMAP, and prior to that at UBM.