Changing the tone

Have you ever felt a lack of motivation in your meetings? We’d say the answer is probably yes. Indeed, low-hang ceilings and matt grey plasterboard can only offer so much of a thrill.

The future, however, is bright. Royal Berkshire, an executive venue in Ascot, got in touch with CN to say that, after a splash of colourful research, they had been busy with the paint brush and that they had livened up their meeting rooms.

You can now book a room in green, white, yellow, blue or red – but what do they all mean?

Green

Green is the colour of tranquillity and health. Not always a priority in meetings, but the restful colour encourages delegates to unwind, relieve stress and relax. Green is also associated with sparking creativity. If your team is flat with ideas, then the green room may help.

White

White symbolises a blank canvas; it allows delegates to have an open mind and explore possibilities, which is ideal for meetings. It creates space for creativity and new ideas with a fresh approach. It might not sound as wild and wacky as, say, red. But if it’s what you need…

Yellow

The colour of happiness, yellow brings a burst of life to a room, filling space with optimism and energy. An inspiring shade of yellow paves the way for more positive communication while being expansive and welcoming.

Blue

A popular, therapeutic colour, blue indicates confidence, reliability and responsibility – the perfect backdrop when meeting with clients. Blue promotes a calm ethos, reducing tension in both the mind and body. Blue also emphasises competence and productivity, perfect for making the client feel like they’re working with the right company.

Red

Red signifies power and physicality – it is attention grabbing. Even though it has no subtlety, it stimulates and evokes friendly and lively emotions at the same time. If you need to harness the energy of your meeting, then you need a room with red walls!

Whatever you’re hoping to achieve from your meeting, having a clear understanding of colour can not only boost a positive outcome, but also strengthen your relationship between colleagues and clients.

 

Martin Fullard

Author

Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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