Blackpool tourism bosses are looking to attract more visitors by targeting group leisure and travel organisers.
Group travel organisers and travel trade buyers from across the UK will attend the Group Leisure and Travel Show in Birmingham next week, where they will have the chance to meet representatives from VisitBlackpool.
Over 3,000 people are expected to visit the show to meet with some 300 exhibitors.
VisitBlackpool tourism manager Mandy Tythe-McCallum said: “It is vital for Blackpool to have a presence at events such as the Group Leisure and Travel Show.
“This is the UK’s leading group travel and tourism event of the year and it gives us the opportunity to talk about Blackpool, its plans for the future and all the resort has to offer the group trade.”
Plans include cooperation between VisitBlackpool and local providers to offer and promote aimed at making the city an appealing destination.
This year celebrates the Group Leisure and Travel Shows 20th anniversary. The event focuses on helping exhibitors develop and expand their businesses and it offers the best platform to make new contacts and renew existing business relationships.
Cllr Gillian Campbell, deputy leader of Blackpool Council said: “These events are vital for us to attend as it helps Blackpool maintain its high profile.
“It’s an opportunity to promote the resorts’ group offer, and it’s plans for the 2017 season to tour operators and group organisers who might not have visited the resort for sometime or even considered Blackpool for their itineraries.”
The city hopes to once more become a centre for regional conferences, for which it was the city of choice of the Labour Party throughout the 1980s and 1990s. Plans are currently underway for a new conference facility to be built on the grounds of Winter Gardens, which would have a capacity for up to 2,000 delegates and 1,200sqm of exhibition space.
The Group Leisure and Travel Show take place at Birmingham’s NEC on Thursday 20 October.