Birmingham is celebrating its best August and September hotel occupancy levels in the city since current records began in 2003.
Hotels in Birmingham posted average occupancy rates of 71% for August and 84% in September. The record figures are a 3% and 1% increase respectively on the same months in 2015, according to data from Marketing Birmingham’s Regional Observatory in association with travel research company STR Global.
Events contributing to the record figures included the England v Pakistan Test Match (3-7 August) and the T20 Blast Finals Day (20 August) at Edgbaston Stadium; the cultural festival, The Flyover Show (20 August); the Moseley Folk Festival (2-4 September); the Autumn Fair trade show (4-7 September); and the UK’s biggest games event, EGX at the NEC (22-25 September).
The latest research also shows revenue per available room (RevPAR*) rising in Birmingham – to £41 in August (up £4 on 2015) and £59 in September (up £2 on 2015).
Cllr. John Clancy, leader of Birmingham City Council, noted Birmingham had also posted the largest international tourism growth of any UK regional destination.
“Average occupancy in August has grown by two-fifths in the last eight years, as we inspire more people to enjoy our attractions, great food, retail and sporting fixtures,” said Clancy.
Marketing Birmingham has also announced it has secured funding from VisitEngland’s £40m Discover England Fund to promote the region’s waterways to overseas visitors. Working closely with partners across the Midlands region, including Shakespeare’s England, LeicesterShire Promotions and Tamworth, Marketing Birmingham will develop two itineraries – as well as a digital guidebook – along a stretch of waterway known as the Warwickshire Ring.