Big investment in Wi-Fi ‘motorway’ at 30 Euston Square

London venue 30 Euston Square has completed a major investment in event technology, doubling bandwidth and delivering a new, high speed Wi-Fi connectivity for delegates.

“The need for efficient Wi-Fi connectivity has grown since 30 Euston Square first opened. With the growth in social media, streaming and video conferences we wanted to make sure that our Wi-Fi would not let us or our clients down, providing them with both confidence and security,” says the venue’s general manager, Yvette Chatwin. “We already have not one, but two distinct 1GB internet connections operating from different locations…should one fail there is always another entirely separate back up system.”

Tony Mills, site delivery project manager, BT Wi-Fi, believes the upgrades make 30 Euston Square “one of the UK’s most comprehensively connected venues, as it provides organisers with the confidence that Wi-Fi connection is seamless on multiple devices throughout the whole of the venue, even in peak times.”

Eleanor Hibberd from The Direct Marketing Association used 30 Euston Square for an awards judging event which required 100 people to simultaneously stream high quality video footage from the internet. “Such activity puts a huge strain on a venue’s Wi-Fi infrastructure and technological capabilities. Having held the event at 30 Euston Square in 2015, we returned to the venue for 2016 and it’s obvious they have made significant investments to ensure their offering is industry leading.”

The upgrades use Cisco hardware and have seen the addition of new access points that allow devices to connect across both 2.5 and 5 GHz channels.

Mills adds: “Whilst many venues and buildings invest in high speed internet lines, they lack enough access points to effectively make use of such high speed infrastructure, which effectively limits the number of devices able to make a connection at any one point in time. 30 Euston Square’s decision to not only increase access points but enable connections on both the 2.5 and 5 GHz ranges allows more devices to connect, which also improves connection performance on the latest smartphones and tablets. In lay terms, these changes can be compared to upgrading from a dual carriageway to a four lane motorway.”

30 Euston Square is home of the Royal College of General Practitioners and offers conference and meetings space in the heart of London.

Martin Fullard


Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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