CEO at Venuemasters Terry Billingham asks what the future holds for academic venues
There are some interesting challenges ahead for universities.
Just like everyone else, academic venues are feeling a bit of uncertainty following the EU referendum. It is sure to have an impact on some university funding and revenue streams – so now is the moment to take action, and plan for a successful future.
Venuemasters knows all about academic venue success.
For 35 years, the non-profit organisation has helped UK universities to share the cost and knowhow of marketing their facilities to event organisers. Today it is a national consortium of over 50 academic venues who are much stronger working together.
Venuemasters also provides lead generation for its members, via a free venue finding service. Event organisers can call or email with their requirements and be directed to the most suitable venues. It’s an invaluable free service for organisers, and a great business driver for our members.
But there is also a strong strategic element to Venuemasters’ work – and post-Brexit, this is coming to the fore.
Like all markets, the events industry is constantly changing and it is Venuemasters’ job to keep its members ahead of the game through strategic planning.
As well as conducting external research projects, the consortium listens to feedback from its members on strategy. It will meet for the 2016 Venuemasters Conference in Birmingham in November, where new plans will be presented to member venues for discussion.
Our members are in the field every day, and that first-hand experience is invaluable in shaping Venuemasters’ future strategy.
With a new two-day format and a great venue in Conference Aston, we’re especially excited about this year’s event.