ABPCO plans to launch new mobile app

The Association of British Professional Conference Organisers (ABPCO) is set to launch a new mobile application. The new app will provide members with association’s latest news as well as including additional features such as a community chat wall, a calendar of association events, member profiles, feedback questionnaires and a direct messaging facility.

The new app is being created by TFI Group is expected to be available for download in January 2017.

The decision to build an app was first discussed at ABPCO’s strategy day in Belfast earlier this year. The association’s board had the opportunity to discuss the thoughts and feedback of its membership from the annual engagement survey. One of the key points raised was that member’s desired further value when it came to engaging, connecting and sharing with other members.

Nicole Leida, joint-chair of ABPCO, said: “The app was something that was heavily discussed at the strategy meeting earlier this year and created a lot of excitement amongst us all.”

“Every year we use a survey to gather feedback and opinion from members and it was clear that there was a real desire for further opportunities to share, connect and engage with peers. Not only will the app allow members to do this but it will also give us another tool to promote the association as a whole. The tender process was hard fought but we are delighted to be working with TFI Group on a bespoke mobile application that we believe will really add further value to ABPCO’s membership.”

Adam Said, account manager at TFI Group, added: “The focus of the app is on simplicity, to be intuitive and promote ease of use while offering all the tools members need to help them connect with their peers. The app is going to be unique to ABPCO giving the association a real advantage when it comes to not only promoting itself but the work and successes of its members too. It’s an exciting project and one we are very proud to be leading on.”

Martin Fullard

Author

Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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