By David Stoker, director, IDentilam
Being eco-friendly is a key priority for event organisers as it highlights a company’s social responsibility and places them as forward-thinkers in any given industry. For conferences, launch parties and expos, going eco-friendly is an opportunity to be more creative and utilise advances in modern event technology.
We believe eco badges are a fantastic way of impressing attendees from the very beginning – a great way to make an immediate positive impression. With so many options to be environmentally friendly, it’s getting to the stage where your intentions are questioned if you’re not environmentally conscious.
Event organisers should look to innovative ways to improve brand images and impress the companies they represent as well as clients. If you’re the first brand they’ve seen using a technology, they will remember you positively. This has the power to improve word of mouth and possibly footfall.
Here is some practical advice on how badging at events can be eco-friendly and how you can put your best foot forward:
1. Use recycled materials
Recycled materials are at the core of being responsible to the environment and a good starting point is choosing recycled materials for your event lanyards. All attendees and speakers will use them thus awareness of your practices will increase. You can opt for PET (polyester) lanyards which are made from recycled plastic.
There’s no limit to their customisation so realistically using PET only enhances a brand by creating an added talking point. Ink can be raised so there’s no reduction in quality.
2. Use biodegradable badges
Credit card style badges manufactured from biodegradable PVC are available. As standard, PVC credit card badges are made from PVC resin that is treated to make the cards completely biodegradable. Under normal conditions they perform exactly like standard cards but when introduced into a fertile environment, the breakdown process starts. This could take between 1-5 years.
3. Create reusable badges
Important for businesses travelling to gain new clients and attending a range of events, choose reusable designs that include your logo and specific delegate names. These branded badges are durable with a scratch resistant window and can be customised to a variety of sizes. Once they’ve been used, the delegate name can be changed using recycled paper inserts. This option saves energy as there’s no repeat manufacturing, which also means they’re extremely cost-effective.
Particularly impressive within retail and hospitality, they enhance any meeting experience and reduce wastage. As they’re pre-printed and only require simply modification per event, they’re ideal for professional and time sensitive occasions.
4. Only print what you need
Before an event, ask attendees to confirm online and create a list of badges that need to be made in advance. Depending on the scale of the occasion, this could prevent the printing of tens or hundreds of badges, saving materials, time and importantly, reducing waste.
Whilst there is always a certain amount of flexibility with expected numbers, RSVPs are a good indication and if a guest arrives without confirmation, an individual badge can be created on the day.
5. Reduce travel – print on location
Ultimately, if a number of hosted events are planned, investment in badging services for in-house use is desirable. Once all of the equipment to make recycled and reusable badges is available on-site, they can be produced at the venue. This stops travel to send badges to various event locations, whether delivered or collected. Having a badging system at a venue is another positive talking point and creates a strong image of professionalism and preparedness. Badges can be printed only at the point when guests arrive at the venue, so you don’t print badges for people who don’t turn up, again reducing wastage.
Ultimately, every aspect of your badging and event can be reviewed and improved to be more eco-friendly and impress consumers, as well as typically reducing costs. Any brand utilising these techniques can become stronger from the positive response we see from the public who recognise when companies are being more conscious and responsible.