Five-star venue House of Turin in Angus, Scotland, has partnered with corporate events specialists Team Challenge Company, to attract more Chinese visitors to the region after seeing a rise in recent years.
Between 2014 and 2015 the private country mansion reported an increase in Chinese visitors who were interested in traditional Scottish activities such as golf and shooting. The venue aims to build on their current visitor numbers and has announced an exclusive partnership with Team Challenge Company to offer a range of country sports as well as archery and quad bike tours with the aim of enticing additional Chinese visitors to the venue.
According to House of Turin, there are currently around 33,000 trips from China to Scotland each year, with most visitors heading to Glasgow, Edinburgh, and St Andrews. House of Turin hopes to entice more visitors to its 17th Century house so that they can enjoy country life outside of the cities.
Since opening in 2014, House of Turin owner Yvonne Corbett has visited China three times, strengthening important partnerships and targeting the higher end of the Chinese market.
Yvonne Corbett, who lived in Asia for 15 years, said: “Activities such as clay pigeon shooting are banned in China so it is not uncommon to see large groups come to the UK for a day or two and want to try something new.
“Our goal is to give our guests a once in a lifetime trip that allows them to experience all that Scotland has to offer without having to leave the venue. Working together with Team Challenge Company, we aim to become a must-see, must-do destination for overseas visitors, and are operating on a policy where we try to accommodate all our guests’ requests, no matter how unusual. I am confident that through this partnership we will be able to create a boost in tourism, create new jobs and increase visitor spending in Angus.”
Co-director of Team Challenge Company, Stephen Hazley added: “Our combined expertise and spirited passion for what we do means that guests will be offered a truly unique and unforgettable experience, filled with the joys of luxury travel, and excitement of trying new activities.”