By Mo Issa, head of sales, The Mermaid
Whatever industry you are in, how you are identified by your customer is one of the most important factors for success. ‘Brand brand brand’ is the one thing we always have to think about. How can we get our brand recognised? How do we communicate our identity to our audience? And how can we make sure we are showcasing our brand to the max?
As unique as your logo may be, as polished and professional your website may look and as water-tight as your marketing campaigns appear, communicating your brand directly in front of your audience can sometimes prove tricky.
Putting aside the promotional brochures, tailored e-shots and social media content, sometimes you just need a little more. Live events are a great way to get your brand in front of your audience and create an experience than embodies what you stand for and who you are. It’s about creating that emotional connection. But the difficult thing about hosting an event is transforming a static venue to encompass you and your vision.
Here are The Mermaid’s top five tips and tricks for transforming your event venue into the ultimate branded event space:
1. WOW from the beginning
Think of the venue foyer as your first impression. Remodel the entrance to the building with floor and window vinyls using your company logo, design details and colour schemes to get your guest’s attention from the get-go.
2. Put on a show
Host your event in an auditorium. Put your company at centre stage with branding on each side and a themed stage set for a visual performance all about you in front of your target audience.
3. Divide and conquer
Create a variety of zoned spaces for an interactive style exhibition that showcases different elements of your brand, 3D lettering, themed backboards and coloured carpet zones are just some of the ways that can help.
4. The secret reveal
Use blank canvas event spaces with adjoining areas to reveal a hidden gem. The perfect addition for any event, whether it’s a live performance, exotic themed food stations or secret product launch.
5. Complete the look
If your event is taking place across several event spaces, use LED screens around the venue to display your brand credentials, video content or live-stream from another area to keep your brand consistent throughout.