The Future is Virtual Reality

Future plc. has developed a ground-breaking 3D virtual reality experience with Corporation Pop.

“Step Into the Future,” aims to capitalise on Future’s expertise by utilising its position as an innovative media organisation with a portfolio spanning world leading technology, gaming and entertainment brands including TechRadar, T3, PC Gamer, GamesRadar+ and Creative Bloq.

Virtual Reality is gaining popularity in the market. The technology tackles the ever changing ad market, helping Future deliver pitches that are visually informative, consistent and actively engaged.

“Step into the Future” is powered through Samsung Galaxy S7 Edge and the latest Gear VR headsets. It will be showcased through pop­up booths at UK media industry events, and presented to clients through a series of roadshows.

Dom Raban, managing director at Corporation Pop, said: “Creating a 3D virtual environment rather than simply using a 360 video allows for much greater immersion and versatility in terms of what we can do. It will add the wow factor too.”

Nada Khalil, interim commercial marketing director at Future, added: “As the user progresses through the experience, they are transported into the Future worlds of technology, gaming, film, music photography and design. From being on stage at a rock concert to a strange encounter with a video game monster, this immersive journey takes the audience closer than ever to Future’s mission of making people’s lives better through sharing our passion and expertise.”

Martin Fullard

Author

Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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