The Switzerland Convention & Incentive Bureau (SCIB) hosted its Swiss Formula event on 15 September at White Space in London. The drinks reception drew 35 corporate and agency buyers who were able to meet Swiss destination representatives from Geneva, Basel, Zurich, Villars-Les Diablerets, Bern, St. Gallen Bodensee as well as SWISS International Airlines.
The guests participated in a series of activities that related to the recently launched Swiss Formula – The Science of Great Meetings campaign. They were encouraged to visit as many representatives as possible and answer questions during the evening, incentivised by chances to win prizes, including overnight stays at the Grand Resort Bad Ragaz.
Livio Goetz, manager UK & Ireland at SCIB, said: “The Swiss Formula event was a huge success. I hope it has helped to strengthen Switzerland’s position as a leading country for meetings and events as well as demonstrating the versatility of each city and their events offering.”
The Swiss Formula campaign focuses on identifying what makes a great event by tapping into the knowledge of experienced event organisers and highlighting successful event case studies in Switzerland. An e-book of interviews with leading industry professionals and case studies is available for free download by visiting www.swissformula.org.