Sequoia takes root, with Arsenal and Opera North among new client wins

Four months after founding their new venue consultancy business, the Sequoia Partnership, partners Samme Allen and Anthony Hyde, have announced new business wins across the UK, including:

·      Arsenal Football Club Meetings & Events, Emirates Stadium

·      Unique Venues of London

·      Opera North

·      Bath Racecourse & Conference Centre

·      The Competitive Edge

Launched in May 2016, Sequoia Partnership focuses on strategic venue management and business development across the meetings industry’s supply chain with a core focus on unique and unusual venues.

“There is no denying the value Samme and Anthony can and already are adding to our business,” said Carlo Zoccali, event sales and operation manager at Arsenal Football Club. “It goes deeper than just an understanding of the market. They have personally done my role and truly understand the day to day challenges we face as a venue. They bring a wealth of experience to the table and are immediately changing our outlook and attitudes towards what we can and should achieve. We are already implementing key changes in the organisation and seeing positive results.”

Allen comments: “We were confident that we would find opportunities to grow Sequoia Partnership but such an immediate and significant level of growth has exceeded our expectations. It shows that support with sustainable business growth is needed in the industry.”

Martin Fullard


Martin Fullard

Martin Fullard: journalist, presenter, producer. Martin is the Deputy Editor at Conference News and Conference & Meetings World magazines. He leads the digital channels on Mash Media’s Conference Division as well as heading up Mash TV. He is formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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