Rhianna, Beyonce, cricket, conferences: All in a months work at Emirates Old Trafford

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During the month of July, Emirates Old Trafford saw over 145,000 visitors pass through its gates. The venue hosted pop-superstars Rihanna and Beyoncé within a week of each other with over 80,000 in attendance over both nights.

Just two weeks later, the stadium put it’s cricket hat back on and hosted another 50,000 spectators at the England v Pakistan Test Match, which included corporate guests who enjoyed spectacular hospitality in The Point as England continued their unbeaten record in Test Cricket for over fifteen years in Manchester.

Four days later, Emirates Old Trafford then hosted another 10,000 fans as Lancashire Lightning concluded their NatWest T20 Blast campaign against Birmingham Bears.

And even with the venue in full swing with International cricket and concerts, the venue doors stayed open to host major conferences and events, such as the Construction Summit North 2016 and other major blue chip company meetings – a real testament to the versatility, flexibility and reputation of our venue.

The venue has been uniquely designed to accommodate international sport, global artists and larger conferences, meetings and special events which puts us in a great position to continue to attract major events and visitors to Trafford and Greater Manchester.

Daniel Gidney, chief executive at Emirates Old Trafford, said: “To have attracted two of the world’s most iconic pop stars to Emirates Old Trafford is a testament to the versatility and reputation of our venue.

“A lot of work goes into preparing the venue for events like these and with the turnaround from a cricket club, to a music venue within days, special praise must go to our ground staff and operations team who make everything appear seamless for the thousands of visitors who attend events here at the venue.”

The transformation of Emirates Old Trafford over a number of days can be seen in a time-lapse video of the setup during the summer concerts.

Watch here

Martin Fullard

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Martin Fullard

Martin Fullard is the Deputy Editor at Conference News. Formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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