All-new lifestyle exhibition This Morning Live, which will feature live appearances by Phillip Schofield and Holly Willoughby, is scheduled to take place at the NEC Birmingham from 18- 21 May 2017
Focusing on fashion and style, food and drink, home, gardening and pets, to beauty, health and wellbeing, This Morning Live is set to bring the essence of the much loved ITV Daytime show to life for viewers.
Emma Gormley, ITV Daytime managing director said: “This Morning is one of ITV’s most loved and iconic brands. With our fantastic presenting talent and the wonderful mix of content that we’ll be taking on the road, this event promises to delight fans of the show across the country.”
Katy Roberts, events director at Media 10 added: “This Morning Live is without doubt the most exciting launch into the consumer event space for 2017. The team and I will curate a spectacular line-up of brands across our key lifestyle zones including home & garden, fashion, beauty & wellness, food & drink. This event will be a real experience for our visitors who will see the nation’s favourite daytime TV show brought to life through compelling content and features.”
Perfectly pitched in the heart of the country, the ground breaking new lifestyle show, a powerful brand that already resonates with millions, will undoubtedly have a national pull.
Lee Newton, CEO at Media 10 added: “This is an exceptional partnership and the beauty of This Morning Live is that its content is heavily editorial-inspired; and this is very unique. Media 10 are renowned for launching exquisite shows and our passion will see us go to great lengths to ensure our visitors have a wonderful experience – which is why 1 in 5 adults in the UK will visit our events this year. We are experienced in turning TV shows into successful independent exhibitions such as Grand Designs; and we remain as ambitious and passionate as ever.”
Media 10, responsible for other shows such as Grand Designs Live, and the only organiser selected to host an exhibition to The Queen in the gardens of Buckingham Palace with the Coronation Festival, is aligned and committed to the core values that underpins the ITV show. With over 70 awards and counting, 1 in every 55 adults of the current UK population will visit a Media 10 event in 2016.