Just what is “The New Normal”?

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PromaxBDA UK, representing the UK television and digital marketing & design community, are hosting a promotion and marketing conference 3 November at Here East, Queen Elizabeth Olympic Park

Called “The New Normal,” the conference will feature insightful talks and live demonstrations from some of the most renowned names in media, marketing and technology.

The event will adopt the TED Talk-style rather than a conventional panel, which will be illustrated in real-time by talented scribers, along with a live band providing on-stage surprises.

A casual Q&A session will be held in Chatroom, giving delegates the chance to converse with speakers in a more personable manner. Talks range from offering a “View from the Top” with industry leaders advising on where the industry is and where it is going.

Entertainment and insight into how technology can be used and manipulated to effect will come in the form of a masterful iPad magician, a giant physical Virtual Reality installation that gives you the experience without wearing a headset, a spectacular outdoor display combining flying camera drones and pyrotechnics masterminded by the same team behind the London 2012 Olympic Opening Ceremony, and the latest out-of-this-world VR demonstration by Samsung.

During the event attendees can relax on bean bags and sofas in a space designed to promote conversation, discovery and networking. There is a state-of-the-art Creative Lounge showcasing the best digital work that pushes the boundaries of creativity, and what you can achieve with AR, VR, mobile and social media.

When asked on the thoughts behing the conference, PromaxBDA chair Frank Radice said: “We are in the midst of a seismic shift in the way we create and market to best achieve our goals across a multitude of new platforms.

“What used to be is no longer. Emerging businesses are now competitive industries. This new paradigm is ‘The New Normal’ and London is the best place to explore these creative opportunities because it is filled with some of the greatest creatives in the world.”

PromaxBDA vice-chair, Marc Ortmans added: “Broadcasting is no longer linear and one-way, it is interactive and everyone is participating.

“With this comes campaigns that consist of multi-channel narratives that go beyond the 30-second promo, often adding immersive and interactive experiences which the consumer now craves. PromaxBDA UK ‘The New Normal’ Conference will anticipate the future and change the way you think.”


Ade Adepitan MBE (Paralympian and presenter), Mark Browning (Managing Director of ITN Productions), Marco Giusti (Senior Vice President of International Creative at NBC Universal), James Walker (Head of Marketing at Channel 4), Andrew Hawken (former Head at Sky News Digital), Russell Morris (Marketing & Merchandising Director at Amazon Instant Video), Guy Slattery (General Manager at Viceland), Anastasia Leng (CEO at Picasso Labs), Giles Thomas (CEO at MiMo Brands), Dean Donaldson (Digital Consultant), Charlie Mawer (Executive Creative Director at red Bee), Joel Beckerman (Founder of ManMadeMusic), Sarah Parkes (Managing Director at Airport Media), Jeny Biggam (Owner of The 7 Stars), Seb Lester (Artist & Designer), Jesse Redniss (Co-Founder at BRaVe Ventures) and Ben Smith (CEO at Laduma).

Martin Fullard


Martin Fullard

Martin Fullard is the Deputy Editor at Conference News. Formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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