More than 420 event organisers gathered for a 40th birthday showcase evening at Hilton Birmingham Metropole.
mclcreate was the live communications partner for this year’s event, themed as a throwback to the 1970s. New features on display for organisers included the ‘self pouring bar’ and facial recognition software.
The hotel utilised ‘Tellthechef’ before the event, which gave delegates the option to pre select their dinner choices online. Entertainment included ABBA Revival and a birthday cake cutting.