Events agency First Protocol, which has offices in London, New York, Los Angeles and Singapore, has announced it is rebranding itself to ‘FIRST’. The agency says the change represents the company’s growth and commitment ‘to put client needs first’.
FIRST has launched a new website, www.firstagency.com, reflective of the new brand and visual identity.
“We are thrilled to announce our rebrand, which reflects our agency mantra that clients’ needs come first,” said Chris Hobbs, global CMO for FIRST.
The agency said the rebrand also reflected the agency’s enhanced creative and strategic offerings, as well as its expanded experience and expertise across a variety of industries.
Mark Riches (pictured), managing director for FIRST London, added, “Over the past 20 years we have consistently stayed ahead of trends and market changes by offering new capabilities such as advisory services, resourcing solutions, creative content solutions and technology that expand our market reach and build our expertise. We will continue to provide the high-touch services our clients have come to expect from our teams around the world.”
The rebranding follows two major changes within the agency in the last few months. In May, FIRST named Barry Richards as the president of the firm’s expanded managed services division, based in New York. Shortly after, FIRST acquired Barkley Kalpak Agency (BKA) and appointed Jeff Kalpak as president, Americas to work directly with Maureen Ryan-Fable, CEO, Americas. The acquisition increased the total global workforce to nearly 200.
The agency was founded in London in 1996 and its clients span industries including financial services, aerospace, technology, medical, automotive, media and the non-profit sector.