Reed Travel Exhibitions’ ibtm events has appointed UK-based events communications agency Davies Tanner after a competitive four-way pitch.
The current public relations agency responsible for ibtm events, Spotlight, is contracted until the end of 2016.
Led by associate director Julia Gosling, Davies Tanner will focus on building the profile of the ibtm events brand globally, as well as providing in-territory support for its portfolio of leading business exhibitions, including ibtm arabia, ibtm america, ibtm china and its flagship event ibtm world, in Barcelona.
Gosling said: “The business tourism and events industry is at the very core of our business, so to work with the global ibtm events portfolio is a fantastic opportunity for us. We have strong credentials in the sector and solid relationships that will really add value to the ibtm events brand.
“We’re looking forward to building a long-term partnership with their central team and working with their show directors around the world to further develop the portfolio.”
ibtm events portfolio director, Sallie Coventry, added: “As part of an on-going review of marcoms activity, we are delighted to have appointed Davies Tanner. We’re looking forward to working with the team to implement an ambitious and exciting programme of activity, beginning with the 2017 shows and continuing beyond.”
The initial two-year contract with Davies Tanner covers the ibtm events portfolio from January 2017, the first of which will be ibtm arabia, in Abu Dhabi, UAE, from 7-9 February 2017. ibtm world 2016, which takes places from 29 November to 1 December, will fall under the remit of Spotlight. Zadro remains the PR agency for AIME.