Back to the Future at the Goodwood Revival

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The annual Goodwood Revival took place from 9-11 September in the grounds of the historic Goodwood Estate, West Sussex. The event is a time warp back to the post-war period of 1948 to the World Cup-winning summer of 1966. On display were some of the finest racing and road cars from the time, from Jim Clark’s 1965 Formula 1 title-winning Lotus 25 and Bruce McLaren’s first ever chassis, the 1966 M2B, to a plethora of Austin A35s and…

…Ok, we’re getting carried away with the cars. Sorry.

The good news is that you don’t have to be a motorsport buff to get involved at the Revival, and it’s not just a display of exotic vintage racing cars, either.

Visitors, press and staff, as well as competitors, are expected to get into the spirit of the occasion by dressing in period costume – it’s a blizzard of tweed and trilbies.

From a MICE industry perspective, the Revival offers a snippet of what the Goodwood Estate offers. The race circuit may only be a part of the overall set-up, but it offers an insight into the history of the place.

There are many venues that can lay claim to a fine history, but all too often such history is buried under years of modernisation. Goodwood bucks that trend and stays true to its roots, allowing you to both see and experience where it came from.

If you’re looking for a conference or meeting destination that draws on its rich heritage, then this might just be the place to go.

In full flat cap and corduroy, CN went along and spoke to Nathania Curtis, Goodwood’s head of estate sales, to get a better idea of what’s on offer.

Gallery: Goodwood Revival in pictures.

Can you tell us more about the conference and meeting facilities you have at Goodwood? For the motor circuit we have the Jackie Stewart Pavilion, Race Control and The Old Control Tower.

The Jackie Stewart Pavilion is a modern, airy space that has large balconies overlooking both the paddock and the track. It has fantastic views over the famous Goodwood chicane. The first floor offers dining for up to 40 guests or 80 for a conference.

Race Control is the other trackside venue. There is a briefing room and informal area which makes it great for networking events and smaller groups meetings of around 30, or 50 for informal dining.

The Old Control Tower, an eye-catching building, once the nerve centre of RAF Westhampnett, lends itself perfectly to private entertaining. Situated at the historic Goodwood Motor Circuit this unique building has been styled internally to reflect the golden age of design from the 1940s to the 1960s. Sold on an exclusive basis, the Old Control Tower is an excellent venue to hold a private meeting, a relaxed barbecue or host a themed drinks party. There are two floors, a covered outside area and a balcony with excellent trackside and airfield views.

Not only does Goodwood offer the meeting and events facilities at the Motor Circuit, Goodwood also has many other venues available for hire at Goodwood House, The Goodwood Hotel and also The Kennels.

What activities do delegates book to complement their meetings? For meetings and events taking place at the Motor Circuit, clients tend to choose a driving activity such as performance driving, off-roading or the skidpan experience.

Clients attending meetings and events across other areas of the estate may choose activities such as golf, clay pigeon shooting or even flying lessons.

How much new business do events like the Revival generate? It is difficult to tell exactly how much new business is generated from the major events held at Goodwood. However, we do see more enquiries come through for meetings and conferences following events like this.

Have you noticed any trends in your meetings/conference bookings over the last five years? Our meetings and conference business across the entire estate has grown hugely over the past five years and we are seeing more and more clients willing to come out of London to experience what Goodwood has to offer.

Why should a company book their next meeting or conference at Goodwood? Goodwood has such a variety of spaces and activities to accommodate client’s requirements across the 12,000-acre estate. It really is a unique estate that can create a tailored and exciting experience for meetings and conferences.

Whether it’s a meeting at The Goodwood Hotel, a Gala dinner at Goodwood House, a track day experience, off-roading, golf, or horse racing, there are so many possibilities.

Martin Fullard

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Martin Fullard

Martin Fullard is the Deputy Editor at Conference News. Formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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