3 ways event planners can overcome challenges

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John Turpin, business support & development manager at EEF Venues, who boast three AIM gold accredited venues, has recently completed the Wolf Run for the second consecutive year with his wife, Sarah.

The gruelling 10km run across raw terrain, including open ground, woodland, lakes and thick mud is not for the faint-hearted. Running in a pack, or as a lone wolf, participants tackle a series of tough obstacles – both man-made and natural – designed to test mental and physical strength, skill and stamina.

Read more: EEF Venues goes for gold, gets two.

Those who complete the course are honorary wolves.

Turpin spoke to CN to share his experience as a wolf, and how it can help event planners overcome obstacles and challenges.

Here are his top three things to remember:

1. It’s a marathon, not a sprint

The Wolf Run is not a race; it’s a physical and mental challenge that every Wolf Runner tackles in their own way. The same can be said of event planning. Don’t rush into booking a venue until you have all of the details clear – including what is included and what isn’t. Hidden extras can trip you up when least expected” he said.

2.  Get involved

Like Wolf Runners, you have to throw yourself into the experience whole-heartedly to get the most out of it. So get 100% involved in the pre-booking experience by always meeting the venue manager and the venue team face-to-face. Visit the venue, or better still, stay over-night to experience the customer journey from a delegate’s perspective.

3.  Push to the limits

Pushing yourself to the limit is what the Wolf Run is all about. But how pushy are you when it comes to negotiating costs with a venue? To get the maximum value from a venue, never divulge budget until after receiving an initial estimate. Review cancellation terms; if they are too strict it may say something about the transparency of other elements. Always ask for a discount, and never, ever make a booking based on cost alone.

Martin Fullard

Martin Fullard is the Deputy Editor at Conference News. Formerly a web editor at a national newspaper in the Middle East and motoring journalist.

Martin Fullard

Author

Martin Fullard

Martin Fullard is the Deputy Editor at Conference News. Formerly a web editor at a national newspaper in the Middle East and motoring journalist.

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