VisitBritain launches £4m event support funding programme

VisitBritain today, 1 August, launches a £4m funding programme designed to attract more global business events to the UK.

The four-year Event Support Programme will offer advocacy and funding to grow and develop the UK’s international business events industry, which the tourism board says is currently worth £19bn to the economy.

The new programme is open to Destination Management Organisations (DMOs) or venues and event organisers who are collaborating with DMOs and offers the chance to apply for funding from a pool of £1m annually.

Organisations can also apply for non-financial support in the form of endorsement from advocates, including government ministers, overseas diplomatic missions, UK Trade & Investment and other influencers.

Tourism minister Tracey Crouch said: “Britain is open for business and we want to encourage as many people to visit and organise their events in the UK. This new programme will help grow this multi-billion pound industry even further, boosting our economy and bringing more people to our shores.”

VisitBritain/VisitEngland chief executive Sally Balcombe added that her agency was committed to growing the UK’s business visits and events sector “and promoting its world-class destinations and venues”.

“By working with local organisations,” she said, “we can attract more lucrative international business events to Britain spreading the economic benefits of business tourism across all our nations and regions.”

Support is available for activities that help secure business events for Britain, develop new events and boost the economic impact of existing events.

Non-financial support packages could include letters of support or video messages from government and non-government influencers, attendance at a bid support activity by a minister or hosting meetings to help secure events for Britain.

More information about the Event Support Programme is available here:

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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