Tourism body VisitAberdeenshire will cross the North Sea later this month as part of a bid to strengthen the north east of Scotland’s connections with Scandinavia.
Representatives from the organisation will attend Offshore Northern Seas (ONS), a key energy industry event in Stavanger, Norway, from 29 August to 1 September.
Norwegians spend around 430,000 nights annually in Scotland and contribute £68m to the economy, the bureau notes.
An Aberdeen and Aberdeenshire Pavilion will form part of the ONS conference’s evening festival entertainment in Vagen Harbour and Steve Harris, chief executive of VisitAberdeenshire, adds: “Norway has traditionally been a key market for both leisure and business visitors to the north east of Scotland, and VisitAberdeenshire is keen to strengthen these links.
“Despite the depressed nature of the oil and gas industry, it is still a key driver of business tourism in the north east of Scotland. Aberdeen and the surrounding area is still recognised as a global centre of excellence for the energy industry, and so it makes sense for international events related to the field to be held in the region.
“Throughout ONS we will be liaising with decision-makers in the industry to attract new events to the north east of Scotland.”
Regular flights from Oslo, Stavanger and Bergen bring visitors to the north east of Scotland in just over an hour’s flight time, Harris says, and adds that Aberdeen is the fourth most popular destination for Norwegian travellers in the whole of the UK.
“New developments like the relocation of the Aberdeen Exhibition and Conference Centre will undoubtedly be a big talking point for those interested in bringing large conferences and events to the north east of Scotland,” he says. “Many business visitors will also be interested in extending their stay in order to enjoy the area’s renowned golf offering.
“With the area’s hotels more competitively priced than ever before, we firmly believe that there has never been a better time for Norwegian travellers to visit Aberdeen and Aberdeenshire and we look forward to spreading that message in Stavanger later this month.”
VisitAberdeenshire was launched in April 2016, and is supported by Aberdeen City and Aberdeenshire Councils, Scottish Enterprise and Opportunity North East.