Corporate partners Banks Sadler, The Fresh Group and Showslice are among the new list of companies lining up to back this year’s Global Sustainable Events Summit (GSES).
Organisers Smyle, Positive Impact, Sustainable Events and Rachel Ley Consultancy, have announced a growing list of supporters for 2016. which also includes: ExCeL London, DRP, Fisher Productions and the Smart Group as Research Partners. The research project forms the first part of the GSES programme this year.
Supporters of the live Summit, which will be the platform for the launch of the research findings in the autumn, include Camm & Hooper, Crowdcomms, Melia Hotels International and the NEC.
Conducted by sustainability expert Positive Impact, the research will target 100 global brands across main industry sectors. Its aim is to gain a greater insight into event professionals’ understanding of sustainability. Not only will it touch upon the perceived barriers that event professionals face when implementing sustainable practices, but it will also look at the relationship between sustainability requirements and creativity, supply chain engagement and event message delivery. There are many brands with strong commitment to sustainability yet this commitment is often not evident in their events. It is the intention that the findings will provide an insight as to why this is the case.
After the first meeting of executive and research partners held in London in August, Smyle Group MD Rick Stainton urged “anyone serious about event sustainability [to] either join us now to be a part of this important project, or should make a point of attending the Summit in the autumn where they can be among the first to hear the findings and discuss them with industry peers and the corporate brands at the event.”
Fiona Pelham, MD of Sustainable Events, said: “For the past three years the Sustainable Events Summits have provided the industry with a platform from which it can discuss the issues surrounding sustainability. It has been very clear to us at these events that there is a real thirst for not only knowledge but also good quality data that can be used to demonstrate the business case for practice. We are therefore very excited about this new direction for GSES and very much look forward to unveiling our findings at the autumn Summit.
Mark Scales, head of event solutions at the Banks Sadler agency, added: “Having the vision to drive a more CSR focused events industry is incredibly impressive, and one which Banks Sadler feels very passionate about. We are looking forward to working together to help drive this genuine change in the marketplace”.
Details about the autumn Summit and to find out more about becoming a Research Partner or Summit Supporter, go to www.sustainableeventssummit.com