Hybrid case study with MSF and 1 Wimpole Street

Médecins Sans Frontières (MSF) returned with its annual scientific conference to 1 Wimpole Street in London for a fifth consecutive year, but this time, the two-day event in May went hybrid.

MSF is an international, independent, medical humanitarian organisation delivering emergency aid to people affected by armed conflict, epidemics, natural disasters and exclusion from healthcare. The charity runs programmes in 70 countries.

Organisers received presentations for the conference from MSF staff running projects across the world as well as healthcare professionals from other organisations sharing their expertise and knowledge.

Technicians at 1 Wimpole Street used their live streaming service to help MSF make the discussions and presentations available to a wider global audience outside of the 300-seat Guy Whittle Auditorium.

In addition to the content being streamed live, it was also recorded, with a view to extending the life of the event and allowing content to be replayed on-demand at any date, time or location; a particularly useful tool for remote MSF medical teams spread around numerous time zones.

The recorded content is also a useful learning resource, a powerful marketing tool for promoting future events and aids the growth of an archive of historical data.

The infographic illustrates what happened during the live conference and how its reach and longevity was extended.

Social media feeds played a pivotal role in creating engaging content and publishing valuable feedback before, during and after the conference.  The hashtag, #MSFsci trended number 2 and delegate feedback proved the event was a huge success.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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