Birmingham venue stars after TripAdvisor award

The ICC Birmingham has received a 2016 TripAdvisor Certificate of Excellence.

Now in its sixth year, the benchmark celebrates hospitality businesses that have earned great traveller reviews on the TripAdvisor website over the past year.

Allan Boyle, director of event services for the ICC, said: “To achieve such a wonderful accolade is a testament to the hard work and expertise of our people.

“To be awarded a TripAdvisor Certificate of Excellence because our average score is 4.5/5 is phenomenal as this represents delegates and visitors to mall rather than organiser feedback. It’s great as we want to ensure we are capturing comments where possible from everyone who uses our venues.”

“With the Certificate of Excellence, TripAdvisor honours hospitality businesses that have consistently received strong praise and ratings from travellers”, said Heather Leisman, vice-president of industry marketing at TripAdvisor. “This recognition helps travellers identify and book properties that regularly deliver great service.”

The Certificate of Excellence accounts for the quality, quantity and recency of reviews submitted by travellers on TripAdvisor over a 12-month period. To qualify, a business must maintain an overall TripAdvisor bubble rating of at least four out of five, have a minimum number of reviews and must have been listed on TripAdvisor for at least 12 months.

Paul Colston


Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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