LEO Pharma, Danish dermatology medicine specialists, has appointed Leicestershire-based Ashfield Meetings & Events to produce its exhibition stand at the European Academy of Dermatology and Venereology (EADV) congress in Austria in the autumn.
The congress takes place in Vienna 28 September–2 October 2016 and the agency will also manage the 63sqm stand during the congress.
Ashfield will create an immersive learning environment for attendees as LEO returns to EADV after a four-year break. The congress marks, however, the 12th successive year that Ashfield has delivered a booth at the event.
The project for LEO will use a number of innovative engagements designed to have multi-channel capabilities to extend beyond the life cycle of the stand.
The strategic decision to exhibit at EADV follows recent high profile acquisitions, existing product and treatment updates and the need to communicate new treatments to leading dermatology physicians.
Ashfield M&E business director Gerry Montgomery said: “We are confident the environment will truly represent the brand and products and facilitate meaningful conversations. We hope to build a strong and lasting relationship with LEO Pharma which has added to our already extensive client base in Denmark.”