UK-based event supplier Arena Group has acquired Hong Kong-based production company Ironmonger Marquees as part of an effort to expand its presence in Northern Asia.
The two companies initially collaborated on a project in Hong Kong in 2015.
Arena Asia MD Tom Evans, said: “We worked very well together, identifying a shared ethos of giving our clients the best possible event space. Arena Middle East and Asia Tents Arena work hand in glove serving the growing events market in North Asia and identified Ironmonger as an ideal acquisition to help grow the Arena brand in the region.”
Ironmonger Marquees, which will be rebranded as Arena Hong Kong, has previously worked on the European Tour (HK Golf Open) and IMG’s Taste Food Festival in the region.
Rob Derry, Arena Hong Kong MD, added: “Arena Group has the expertise that has seen it deliver the finest events in the world, which gives us a huge knowledge and skill base to draw on, coupled with the finest structures inventory in the world, so our Hong Kong clients will see a vast expansion in type and quality of equipment available.
“The success of the Arena/Ironmonger Marquee collaboration over the past 18 months means that Arena Hong Kong launches as the number one event design and delivery business for major events by market share in Hong Kong.”
Paul Berger, CEO of Arena Middle East and Asia, adds:
“We are delighted to welcome Rob and the Ironmonger team…Hong Kong is an important marketplace for the events industry and strategically very important for Arena Group to have a strong presence. Our focus is to grow our footprint in North Asia, as the region builds up to hosting the Olympic Games in 2020.”