Catering company, Wilson Vale, has gained the single largest contract in its 14-year history to date – a full service contract with Conference Aston in Birmingham.
Worth £1.75m in annual turnover, the three-year contract is due to start on 1 August when Wilson Vale will take over from the incumbents, Sodexo, at the 163 bedroom AIM accredited residential conference centre, which is part of Aston University.
As well as managing catering and hospitality, Wilson Vale will manage housekeeping and bar services.
Andrew Wilson, co-founder of Wilson Vale, said: “This is a seriously special milestone for us. We were up against some industry heavyweights, and it is wonderful that Conference Aston has bought into our food and our culture to drive their business forward.”
Samantha Brown, head of Conference Aston, said: “The business tourism sector in Birmingham is increasingly competitive, so it was vital that our contract partner for catering and housekeeping could provide the energy and creativity for us to stand out from the increasing number of conference hotels and continue to develop our first class service offer. Wilson Vale stood out during the tender process with their passion for fresh, local, homemade food and we are looking forward to taking our food offer across our restaurants and bar to exciting new places as we progress the partnership.”
The value of Wilson Vale’s conference portfolio has doubled over the last 12 months, representing 15% of the business, with the remainder of the portfolio within business and industry and private education.