Toni Griggs, sales and marketing manager at George P. Johnson has taken over as affiliate chair of the International Live Events Association (ILEA) EMEA, effective 1 July 2016. She succeeds Dr James Morgan, of Event Tech Lab and University of Westminster.
Griggs was previously the association’s ops manager and has served on the international ILEA Marcoms committee as EMEA brand champion.
The new chair will be expected to take on initiatives started by Morgan, including the Accelerate conference and representation of ILEA EMEA at international trade shows.
Morgan, who moves to the ILEA International Education Council, congratulated Griggs: “Toni has made a significant contribution to the UK chapter and, most importantly, taken a key interest in ILEA at an international level, supporting the Stateside leadership meetings held twice a year and implementing the new brand image across boarders in the EMEA region.
“The EMEA Affiliate has many diverse cultures and Toni’s international marketing experience and contacts in the EMEA region makes her the ideal choice for the role.”
Griggs has a full agenda to implement over her two-year tenure. This includes seeing the smooth convergence of the Hong Kong chapter into the EMEA structure, regional activity expansion across Central Europe and increased visibility and membership growth across all regions, which also includes the UK, Middle East, Turkey and Nigeria.
Griggs added: “The EMEA region is seen by ILEA as the new growth hub for the organisation and James has successfully delivered a culturally sensitive business model that has led to penetration into new markets. I intend to continue his work on the growth agenda and create a greater interconnectivity between the EMEA chapters and the International Board of Governors for the future success of the ILEA EMEA region and the organisation as a whole.”