Two of the UK’s largest event organisers have switched their ticketing contracts to The Ticket Factory, the box office for the NEC and Genting Arena. Six other shows have also signed up over the last six weeks, The Ticket Factory reports and claims now to be the preferred choice for over half of the UK’s top 20 consumer shows.
Upper Street Events has moved its entire portfolio from Interchange to the Ticket Factory, including The Cycle Show, Festival of Quilts and Gadget Show. The organiser will use The Ticket Factory to ticket for 18 of its events.
E-gaming specialists, Multiplay, has followed suit, moving its rapidly growing portfolio of international Insomnia events from Eventbrite. Last year more than 100,000 people attended Insomnia with more planned for 2016.
The Ticket Factory has also secured contracts with The Photography Show 2016, BRICK LIVE 2016 – the UK’s largest LEGO exhibition, Kidtropolis, The Family Pet Show 2016 and the only large-scale consumer science exhibition in the UK, New Scientist Live. Additionally, the national ticketing agent has secured a contract with Can You Dance?, the UK’s first touring dance convention. The convention will use The Ticket Factory to ticket all seven of its regional events.
Paul Byrom, managing director of Upper Street Events said The Ticket Factory had given his company “bespoke technology which integrates seamlessly with our event brands and access to marketing channels which will help us find new audiences”.
Commenting on the contract wins, Ticket Factory MD Stuart Cain added: “These nationwide and international account wins are born out of our ability to combine e-commerce and digital marketing competencies with the experience we’ve gained in exhibitions as part of the NEC Group.
“Many of these new wins have international aspirations which allows us to implement our multi-currency, multi-lingual solution. It also smashes the myth that we can’t compete with some of the sexier ‘tech’ companies such as Eventbrite.”