Summer lovin’

Emily King takes a look at what summer offerings are available for organisers

Summer conferences offer the opportunity to move outside and make the most of the fresh air, sun, and even the scenery.

CWT Meetings and Events agency head of events, Jack Marfleet, says outside space is essential to summer meetings but that if the weather is bad clients will want a back-up, “a nice bright space indoors”.

As we move into July and August, what summer events space and packages are on offer to organisers?

The Brewery is bringing Brazil to London with its new summer packages. Available from June until August 2016, the packages offer the courtyard marquee with capacity for 80-800 delegates. Groups wishing to extend their evening can host an after party for an extra £25pp.

“Everyone wants to make the most of the longer summer months and what better way to prolong the celebrations than with a the Rio Olympics theme,” says Simon Lockwood, creative director at The Brewery.

30 Euston Square has also revealed its summer packages which are aimed at giving delegates a new conferencing experience. The venue has made its State Rooms and Rooftop Terrace available from just £75pp with a capacity of up to 230 delegates. The package offers entertainment with a dance floor, and built in AV.

Yvette Chatwin, GM of 30 Euston Square, commented: “Our summer party packages are great value for delegates. The Rooftop Terrace really comes into its own during the summer months.”

Victoria Grantham from Inntel’s M&E team suggests that clients hope to find a venue with a “good drinks package, and either a balcony with a view or some grounds” when looking for somewhere to relax in the evenings after the conference.

Organisers will also be able to hire the ‘Summer Sky Riviera’ themed top floor of The Gherkin for corporate events, awards, conferences and dinners.

BMA House has produced a ‘Secret Garden Festival’ package starting from £55pp. The garden can accommodate up to 90 delegates and the package includes welcome drinks, canapés, and themed décor. With 25 spaces for meetings and conferences for up to 294 delegates, the venue could make a change from the typpical boardroom.

Marfleet comments: “English garden party themes are bang on trend this summer.”

Pros and cons

Both Grantham and Marfleet agree that while outside space is a big consideration, organisers should always have some backup shelter plans.

However, if the weather is good, the outside will only encourage positive vibes for delegates hoping to get out of the boardroom.

Emily King


Emily King

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