The Mayor of London, Sadiq Khan, has launched (18 July) a major campaign to show that London is united and open for business and to the world following the EU Referendum.
#LondonIsOpen aims to show the world that London remains entrepreneurial, international, and full of creativity and possibility, while reassuring the more than one million foreign nationals who live in London that they will always be welcome, and that any form of discrimination will not be tolerated.
The Mayor is urging all Londoners, organisations and businesses to show their support for the #LondonIsOpen message via social media and other creative ways.
The starting idea for the campaign is built around London opening its doors to welcome people in, and will encourage people to use this as a platform for their own contributions. A film of famous locations opening their doors has been produced. Click here.
#LondonIsOpen kicked off with a film first broadcast last at Stevie Wonder’s recent London Hyde Park concert to a 65,000-strong crowd.
From the business world, top names backing #LondonIsOpen include Richard Branson, City of London Policy chairman Mark Boleat and chief executive of London Stock Exchange Xavier Rolet. Corporate backing has come from Google, Hilton, Merlin Entertainments, Swiftkey and Seedrs, among others.
#LondonIsOpen will be promoted at major events and leading visitor attractions across the capital this summer.
Khan said: “We now need to make sure that people across London, and the globe, hear that #LondonIsOpen. I urge everyone to get involved with this simple but powerful campaign to send a positive message to the world.”