International Confex has launched (13 July) a new campaign for its 2017 show; #myConfex. The marketing will now see a series of new advertising creatives that support the wider event strategy of making the visitors the ‘hero’ of the show. Some of the adverts will focus on the everyday thoughts of visitors to the event, while others look at the aspirations of event professionals around the world.
“Confex is all about the industry and the people that make it great, so we wanted a campaign that showed their faces and their thoughts on the industry,” said Liz Agostini, event director, International Confex. “We know our visitors and exhibitors want to be inspired, so have taken the marketing in that direction.”
First to be featured is Nick Moss from Prysm Group with his statement “A National Issue Can be Brought into Focus by the Launch of an Exhibition” underlines the power of the events industry. Meanwhile the second line of creatives addresses the aspirations of event professionals with copy including ‘Confex Visitors are always Expanding Their Horizons’ and ‘Confex Visitors Want to be Taught, Not Bought’.
“Everything we do with International Confex has been bold and dynamic; since we’ve had the event at Mash Media we’ve moved it, shortened it, grown it and co-located it with new and complimentary shows,” added Agostini. “We’re also encouraging eventprofs to come forward with their own thoughts and to be part of the campaign as well.”
The exhibition is part of one of the largest global gatherings of event professionals that will see over 15,000 people across three co-located shows (International Confex, Event Production Show and office*) arrive at Olympia London next March.