Industry veterans De Brett and Parker launch tech-focused agency

Meetings and events industry veteran Clare de Brett has launched Select Event Solutions, an agency devoted to using the latest technology for venue procurement and event management.

De Brett, formerly head of venue partnerships at MeetingRooms.com, will serve as the agency’s MD. She claims that, during her tenure, MeetingRooms.com became the world’s largest online marketplace to search, book and pay instantly for small meeting rooms in 130 countries.

Now, Select Event Solutions says it aims to streamline venue procurement for clients wanting to increase delegate engagement by partnering with the most tech enabled venues and event vendors.

“As an agency, we’ll use technology to massively improve venue procurement and event planning, that’s a given,” said de Brett, “But, as event planners, we have to ask why we’re having the event in the first place. What’s going to make it a success?

“I believe successful events are measured by attendee engagement. Did they learn, connect and feel stimulated? Today technology enables us to deliver better events where delegates are engaged before, during and after an event takes place. That’s what our agency will deliver to clients.”

De Brett has tapped her former colleague, HBAA technology and innovation chairman, Caleb Parker, as director to help launch the agency and develop its event tech partner network.

Parker is former CEO at MeetingRooms.com and has worked with de Brett since he recruited her in 2014.

“I’ve had the pleasure of working with Clare the past couple of years and have been impressed by her expertise and passion for the MICE market,” said Parker, “She has what it takes to develop winning client relationships and create a successful agency. I like her vision and look forward to supporting her.”

Select Event Solutions will be based in London, but will support its client events globally.

Paul Colston

Author

Paul Colston

Managing Editor, Conference News & Conference & Meetings World.

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