Grass Roots on tour in Chicago as LVP Agent of the Year

Lime Venue Portfolio (LVP) and members of the Grass Roots agency team travelled to Chicago last month to learn more about the Levy Restaurants brand following the agency’s success in the LVP Agent of the Year campaign.

LVP says its annual campaign is designed to build relationships with agency customers and educate them about the portfolio’s collection of venues.

The winning agency receives a reward with an opportunity to experience LVP’s services at one of its events or venues. Previous winners have enjoyed hospitality at the BRIT Awards.

This year, the winners – five members of the Grass Roots UK team – were treated with a trip to Chicago, the birthplace of Levy Restaurants, Lime Venue Portfolio’s parent company and catering partner throughout its venue portfolio.

The trip took in a number of Levy Restaurants’ establishments such as Joe Mellnick’s Corner Tap and the Michelin-starred Café Spiaggia. The final highlight of the educational tour was a show round of ‘Home Office’ where they met some of the Levy Restaurants’ team. This part of the trip included a look at the innovation kitchen, where chefs design new dishes, experimenting with new produce and flavour combinations to deliver unique guest experiences.

“Four out of every five of our enquiries through our central sales team come from third party companies, venue finders, PCO’s and event marketing agencies, so it is an important part of our business,” said Kerry Wright, a key account director at LVP.

Sue Massey, operational director, at Grass Roots Meetings and Events, said: “It was a great opportunity to visit Chicago and learn more about the ethos that drives Levy Restaurants. We were extremely well looked after throughout the whole weekend and I enjoyed every experience. It was so lovely to see so many different things and see the innovation happening at Levy’s home office.”

Emily King


Emily King

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