Grass Roots Meetings & Events has appointed Tom Lambregts as marketing manager, as the agency said it is to embark on implementing “ambitious growth plans”.
Lambregts’ role will initially focus on internal activity before rolling out a new direction for the agency’s marketing and communications, the agency’s release says.
He joins GRM&E from boutique marketing agency Rare Breed where he delivered partner events for Microsoft. Prior to that he spent time working on international trade shows at Clarion Events before his role as head of marketing at Earls Court and Olympia.
“As part of our growth plans it is vital we ensure all our routes to market are clearly defined and working as effectively as possible,” said Grass Roots M&E MD, David Taylor. “Tom brings invaluable industry experience and knowledge that will ensure our message is well defined and perfectly presented for all our target markets.”
Commenting on his new role Lambregts added: “I have always held Grass Roots in high esteem. They’re not just an events company – they take a deeper approach to improving clients’ performance – and the loyalty of those clients is testament to the inspiring people within the business. I am proud to be part of their future.”
Grass Roots Meetings & Events is one of four divisions at Grass Roots Group PLC