The cities leading the way in the provision of subvention funding in the UK are, first, Glasgow, followed by Liverpool and to a lesser extent Belfast.
The results come out of a new Business Visits & Events Partnership (BVEP) report.
The findings of the BVEP’s UK Subvention Policy and Bid Support Practices for International Conferences and Events Report highlighted an increase in the request for funding and in-kind support, particularly among association and charity organisations.
Crucially, the report also cited a “significant amount of business being lost to overseas destinations, due to better subvention offering and support provision outside of the UK”.
The research was commissioned to update data from a similar 2011 report and will inform and guide the work of the newly formed Events Industry Board and its objective of identifying and winning more major international events to the UK.
Research was collated with feedback from largely UK-based direct and professional conference organisers, as well as UK and international convention bureaus and destination marketing organisations.
Findings also highlighted the importance organisers place on having the right combination of subvention including infrastructure, welcome and convention bureau support. “The most important thing is that all stakeholders in the destination need to be on board with the bid and critically ‘want’ the business… a joined up approach will undoubtedly win the confidence of the event buyer who is placing the business,” the report said.
Speaking of the results, BVEP chair Michael Hirst, OBE, said: “The report gives a clear and insightful look at the state of subvention funding practice in the global marketplace. The areas that it has identified not only give some guidance to where the focuses need to be for the Events Industry Board but also some key learnings for the wider industry as a whole.”
The research for the report was undertaken by The Right Solution and Tony Rogers Conference and Event Solutions. Click here to view the report.
Caption: Tony Rogers, one of the report authors