Avis Budget UK has signed a multi-year deal to become the car and van rental partner of The NEC Group within the UK.
The joint venture brings together Avis Budget UK and venues including The NEC, The ICC, The Barclaycard Arena, The VOX Conference Centre and The Genting Arena.
Avis Budget UK will operate a meet and greet service for both Avis Car Rental and Budget Car Rental from the NEC, supported by its existing Birmingham Airport operation, with a longer-term strategy to create and open a new store on the NEC site.
The deal will see NEC Group use Avis Car Rental and Budget Car Rental for all corporate vehicle rentals.
Through the new partnership, customers of Avis, Budget and all NEC Group UK locations, plus The Ticket Factory, will have access to experiences, promotions, VIP hospitality and offers at the venues and car hire locations.
Nina Bell, managing director, Northern Region EMEA for Avis Budget Group, said: “The NEC venues have more than 4m visitors each year, making this an extremely exciting venture for Avis Budget. From a business perspective, we’ll be able to expand our reach significantly and grow revenue by offering customers a new means of travelling to these destinations.”
Stuart Cain, managing director of Commercial Marketing at the NEC Group said: “This deal adds value to our existing offer and makes sense for both the NEC Group and Avis who have a shared commitment to delivering great customer service.”